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Vacation Rentals Startups Are Hot, But How Real Is the Market?

Dennis Schaal photo
Dennis Schaal

Photo Credit: From vacation homes to villas and apartments, a new crop of startups is envisioning big money in the alternative lodging sector. Pictured is a Luxury Incline Village vacation rental in Lake Tahoe that was listed on HomeAway.  flickr.com / Nancy_mic

Skift Take

The presence of established players such as HomeAway and TripAdvisor, plus a market that isn't as addressable as it might appear, will make the vacation rental startup sector the next bubble.

Get ready for the next glut of travel startups: The allure of the vacation rental market is calling. If you search AngelList for vacation rental companies, you can compile a list of nearly 100 companies ranging from Rentini ("A blend of Airbnb and HomeAway spiced up with Vayable") to Pinocular ("Kayak for vacation rentals"), and BookingPal ("Next generation vacation rental management"). Some of the startups, such as Turnkey Vacation Rentals, have attracted funding from high-profile investors. There are definitely plenty of reasons to be excited about the potential of the vacation rental market, which is transforming the lodging industry. Market leader HomeAway notched $

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