HomeAway Launches Luxury Vacation Rental Site
Photo Credit: HomeAway launched a luxury vacation rental site, figuring it will attract more upscale customers if it dedicates a site to the niche. Pictured is the Villa Weinfried in Bad Vöslau, Austria, in January 2010. Flickr.com / Robert Verzo
Skift Take
By launching this new luxury site, HomeAway is leveraging existing assets and tweaking them a bit with a dose of curation. Given the rise of vacation clubs and the supposed boom in luxury travel, this move makes a lot of sense.
HomeAway wants to tap into the big-spending habits of new and existing customers and launched a high-end vacation-rental site with curation provided by Andrew Harper, a luxury travel and editorial service.
Luxury Rentals from HomeAway currently offers nearly 900 villas, estates and other hi
