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Indie Filmmakers Make Magnificent Tourist Campaign for the Canary Islands

Samantha Shankman

Photo Credit: A shot from filmmaker Andro Kajzer's short movie on the island of Fuerteventura.  Vimeo / Andro Kajzer

Skift Take

The Canary Islands' new campaign is gorgeous and easy to share making its impact much more powerful than any standard campaign it could have created on its own.

The Spanish Canary Islands are one of the first destinations to tap into the talented pool of filmmakers on Vimeo to produce a video campaign more sophisticated and alluring than most that tourism boards pump out today. Hundred of Vimeo videos highlight the beauty of destinations without connecting viewers to the final location. Canary Island's tourism board Turismo de Canarias tapped into that talent by inviting seven popular Vimeo users to spend seven days on each

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