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Travelers More Likely to Book Hotels on Day of Arrival Than Any Day Prior

Samantha Shankman

Photo Credit: HotelTonight expanded its product mix to include HighRoller penthouses and luxury suites. PlaceIt by Breezi

Skift Take

Same-day booking is a trend that's here to stay, especially given its popularity during a season when most travelers try to book ahead for the holidays.

More travelers today book a hotel room the day of their arrival than any other time. Same-day bookings accounted for 29 percent of all U.S. hotel bookings in the fourth quarter, reports travel marketing firm Sojern. This is based on data from Sojern's partners. The second most popular time to book was one to two days before arriv

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