Marriott Wants Moxy to Deliver the Millennial Customer, With Help From Ikea

[gallery ids="122418,122417,122416"] Marriott's first Moxy Hotel opens this summer near Milan's Malpensa airport, followed by Munich at the end of the year. Another 10 openings in Europe are slated for 2015, with 150 anticipated altogether over the next decade. Moxy was designed from the ground up for Gen X/Y based on fundamental shifts in consumer behavior within the hotel industry. According to Marriott, younger travelers want both nervy style and low pricing, and they place more priority on dynamic experiences in public spaces than room product and service. The urban and suburban hotels will run $80-$110 for rooms around 200 square feet, which Marriott calls "Command Centers," with floor-to-ceiling art walls, designer repro furniture and 42-inch TVs with airplay connectivity. “Moxy is the first hotel we've designed around the next generation of travelers, and we have a very strong culture of e