Disney Credits Its Magic Bracelets for Increased Holiday Traffic
Photo Credit: Double the technology at Walt Disney World: Disney's iOS-driven smartphone application for employees and the MyMagic+ wrist bands. Walt Disney World Resorts
Skift Take
The claim of increased visitors because of the bracelets is dubious, but the outcome -- increased spending by guests with the bracelets -- is just what Disney was hoping for from the project.
In the peak December holiday period, the introduction of MyMagic+ led to around 3,000 additional visitors per day to Magic Kingdom, Disney's most popular theme park, officials said.
MyMagic+ is a new Disney tool for resort guests that centers around an RFID-powered Magic Band which serves as theme park tickets and room keys, and can be used to make dining reservations and fast-track around theme park attractions.
Disney
