Meet Yahoo Travel, the Travel Industry's Most Neglected Site


Skift Take

It seems like Yahoo could do so much more with it given the fact that Yahoo puts almost nothing into marketing the site and yet it is one of the larger sites in the global travel industry.

Depending on how close you've been paying attention, perhaps you'd be surprised to learn that Yahoo Travel is still around -- and it is big. For those of you who are keeping score, here are 14 things you likely didn't know about Yahoo Travel, which is one of the most neglected properties in the travel industry. 1. In January 2014, Yahoo Travel notched 24.1 million desktop visits, according to SimilarWeb data, making Yahoo Travel the 9th largest travel booking site in the world. 2. In reality, though, Yahoo Travel itself doesn't book much of anything, and is really a media/marketing platform. Air, hotels, cars, and cruise are handled by the Travelocity Partner Network, and the vacation rental portion of the site (which is a mess) provides links to myriad providers from Roomorama to Rentalo.com to VacationHomeRentals.com. 3. The Travelocity Partner Network has