Skift Take
These airlines excel at digital customer service by not only answering questions as quickly as customers would expect them in person, but by adding a human touch to a 140-character message.
When flyers are stuck at the airport looking up at a glaring 'delayed' sign or twiddling their thumbs on a plane stuck at the gate, they want answers in a matter of minutes.
Despite airlines' relative success on social media in recent years, only ten airlines around the globe answer their customers' tweets in less than one hour.
According to Skift's competitive intelligence platform SkiftIQ, more than half of the airlines that manage to answer customers' tweets that quickly are located in North America.
Those include American, which answers tweets in just twelve minutes, JetBlue, US Airways, Air Canada, Delta and Southwest.
The other three airlines are based in Asia and Australia including IndiGo, Philippine Airlines, Virgin Aus