Resorts Are the Real Winners in ‘The Bachelor’s’ Made-for-TV Endings
Photo Credit: A cliff edge of the Terranea Resort where TV-formed couple Jason Mesnick and Molley Malaney tie the knot. This was the first official union to result from the show. Terranea Resort
Skift Take
It's almost impossible for hotels and resorts to beat the organic reach of TV appearances, but time on screen is a more lottery than strategy.
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The Bachelor has, for 12 years, succeeded in getting wives and girlfriends to look at their partners with disapproving eyes as they compare their romantic moments to the million-dollar affairs aired at the end of each tear-soaked drama-filled season.
But we've found that at least some of those viewers succeed in recreating the manufactured magic they watch on prime time. Resorts featured in each season's finale report jumps in occupancy and visitor inquiries after the show's airing.
Each of 18 Bachelor and 10 Bachelorette seasons end, or are at least supposed to end, with a proposal at one of the most luxurious resorts in the world. The highly anticipated and viewe
