InterContinental Hotels Seeks to Expand Traveler Appeal with Amadeus Technology Partnership
Skift Take
InterContinental Hotels is savvy to recognize that it needs to go beyond the low-hanging fruit of converting lookers into bookers, and needs to be involved in earlier and later phases of the guest journey. Amadeus has experience with some of these things on the airline side of things, but it remains to be seen how effective it will translate into hotels.
