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Marriott Rewards Named Top Hotel Loyalty Program in the U.S.

Samantha Shankman

Photo Credit: The Marriott logo on a chocolate gift box given to guests.  Flickr / millercreative

Skift Take

Loyalty program preference comes down individuals and where and how often they travel. Marriott's 3,900 hotels across 18 brands makes it popular with a broad range of frequent and infrequent travelers.

Marriott Rewards beat out loyalty programs at all other large hotel brands including Starwood, Hilton and Hyatt  to be named the best rewards program in hospitality. According to a J.D. Power Satisfaction Report released last week, Marriott Rewards received the highest score -- 707 on a 1,000-point scale -- out of

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