Skift Take
SITA's solution lets smaller airlines raise their mobile game. But truthfully, there are plenty of big airlines (hello, United) that need help with mobile, too.
Forget everything you know about airline apps. As of today, those inadequate interfaces and half-useful features are a thing of the past.
Today aviation technology provider SITA announced a white-label solution for airlines that need better mobile apps.
According to SITA, its iTravel "future-proofed" solution will allow airlines to customize a mobile platform, eliminating the "cost and complexity of software development."
Consumers will be able to book tickets on airlines' versions of the new iTravel app, using geo-location to search for flights. Maps are somehow involved, which may or may not be the most efficient way to perform a flight search.
As this is an airline-powered app, it also may not result in the lowest fare for
