American Airlines and Marriott Take Top U.S. Honors in Freddie Loyalty Program Awards
Grant Martin
Share
The annual Freddie Awards, which highlight the travel industry's best loyalty programs, were announced this evening.
Taking home the top prizes for Programs of the Year were American Airlines and Marriott. This is American's third year winning the top prize while Marriott has carried its lead for an impressive seven years.
American Airlines won no doubt due to the generosity of its loyalty program. While other legacy carriers such as Delta and United have changed their programs to include revenue-based components, American has kept its traditional earn-structure as well as its policies on generous upgrades and reward space.
Marriott mainta
Hotel coverage is exclusive for Skift Pro subscribers.
