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Tourism

Interview: How Netherlands Tourism Is Luring Visitors Out of Amsterdam

Samantha Shankman

Photo Credit: Tourists cycle through Monnickendam, a North Holland city located a 20-minute drive from Amsterdam.  Flickr / Bert Knottenbeld

Skift Take

The Netherlands' challenge of getting tourists out of the capital and into the countryside is one that several European destinations can understand. Identifying different market's primary interests in the first step in wooing them away from the big city.

How do you encourage tourists from around the world to leave a renowned city and adventure to the less talked about parts of a country? This is the challenge that the Netherlands Board of Tourism & Convention’s global director of marketing, Conrad van Tiggelen, was tasked with on a recent trip to New York City. Tiggelen, who has spent the majority of his tourism career with the Netherland's tourism board, is on a

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