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Which Nordic Nations Are Making Friends Fastest on Twitter?

Joyce Manalo

Photo Credit: Inspired by Iceland / Inspired by Iceland

Skift Take

It's not all about friends, but for destinations it is about communicating to as many of your target audiences as you can in a language they can understand.

The Skift team went to Iceland during the tail end of the low season to get an on-the-ground perspective of what the country offers tourists in relation to its regional competition. We learned first-hand from Promote Iceland/Islandsstofa that travel surpassed their fishing industry only four short years after the disruptive actions of eruptions of the Eyjafjallajökull volcano in 2009. In response, 2010 was the first time that Iceland'

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