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Or why Skift went to Iceland.
Skift is coming up on being two years old in a couple of months. With our team 10 strong now, we went on a rather unusual company offsite, our first ever: Iceland. As startups go, that was probably among the coolest destinations any early stage startup has ever been to, and there were a few reasons why we did it, in addition to the obvious team-building part of it.
One, we're Skift, we're the ones who report on global travel trends (see here, here, here and here, for example), and for us, our first company offsite had to be a cool destination which few other companies as a group had been to.
Second, attracting talent as we grow is a hard and full-time task in a very competitive startup city like New York, and our Iceland trip is indicative of the intense-bu