5 Travel Brands Winning on Social Media for the Week Ending June 6, 2014

The first week of June is coming to a close and the summer travel season for much of the Northern Hemisphere has begun, and people are looking for deals and rewards for sharing their adventures. In addition to brands exceeding their performance on social media with tremendously steep one-day increases in followers or Likes, some outpaced their averages across platforms and maintained notable growth rates for more than five days in a row. Each Friday we call out travel brands that have seen stronger than usual activity on social media. Using SkiftIQ, we’re able to track current performance versus past (60-day averages, unless otherwise noted) as well as notice spikes in activity that demonstrate a brand has either a viral hit