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Time will tell how successful this campaign will prove, but it's clear that Finnair are unwilling to put their birds in a cage. As Sting sang: "If you love somebody, set them free."
Finnish gaming giant Rovio brought the world Angry Birds, but the national carrier feels that happy birds are a far better way to play and win the airline social media game.
This Thursday, Finnair will launch a new social media campaign to be "the world's most Tweeting airline." To prepare for this event (and more importantly the new social-media-savvy corporate culture to follow) Finnair Social Media Manager, Anna-Kaisa (Aku) Varamäki (who tweets as @akuvaramaki) is chasing her dream of making Finnair "the world's most Tweeted Airline."
Varamäki's ambition goes far beyond a corporate branded social media feed, to direct of employees to engage actively with the world on Twitter, through their own personal accounts, as brand ambassadors.
"Our goal is to have the largest percentage of employees representing a company on Twitter. That's what the world's most Tweeting airline means," Varamäki tells Skift. "It's a big job. We're training 200 employees in 20 training sessions so that they are confident on Twitter."
To both Aku Varamäki and Joseph Knowles, @JooseppiKnowles, Communications Specialist at
