Apartment Rentals Are FlipKey’s Fastest Growing Category


Skift Take

TripAdvisor isn't exactly a wild-eyed daredevil, but the fastest growing category on its Flipkey accommodation site is apartment rentals, a category that flirts with illegality in large, urban markets like New York.

While Airbnb took much of the heat from the New York Attorney general until they settled, and the Priceline Group won't get involved in Airbnb-style rentals until the regulatory issues are sorted out, apartment rentals are the fastest-growing category on TripAdvisor's FlipKey. Eric Horndahl, FlipKey's vice president of marketing, said the company's prime focus is on vacation h