7 Ways to Make Your Travel Brand Appeal To Independent Women
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I blame Destiny’s Child.
The 2000 hit “Independent Women Part I” made a big impression on me as a youngster.
Question: How’d you like this knowledge that I brought
Braggin’ on that cash that he gave you is to front
If you’re gonna brag make sure it’s your money you flaunt
Depend on no one else to give you what you want
Being directly responsible for all that you have and relying on zero people is indeed a huge source of power and pleasure for today’s biggest and least-explored market: “Indies,” the 31 million independent Gen X and Gen Y women living without kids or partners.
Comprising a third of all women, Indies have more disposable income than any other segment of women, spend more than $1 trillion a year, and own a fifth of all houses.
Indies spend $22 billion on cars (five times more than independent men), $20 billion on entertainment, and $50 bil
