Inside InterContinental Hotels’ New Health and Wellness Themed Brand

While some people are able to maintain a healthy lifestyle while traveling, many others are often distracted from eating the right food, getting enough sleep and finding the energy to exercise. InterContinental Hotels Group (IHG) launched its new EVEN Hotels brand this month in Norwalk, CT and Rockwell, MD for people in both the first and second groups, but mostly the second. The inspiration came from companies like Whole Foods and REI who’ve created hardcore communities of loyal customers around their active lifestyle core mission. “There really wasn’t a holistic wellness brand in the hospitality space,” says Adam Glickman, head of EVEN Hotels. “So we asked how do we create that, and our solution is EVEN Hotels. And we bring that to life by recognizing that we need to help our guests do four things: keep active, eat well, rest easy and accomplish more.” In effect, those four brand values equate to more than just fitness. Combined together, they're a l