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Hotels

Millennials A Hard Sell for Hotels Despite All the Wooing

Dennis Schaal photo
Dennis Schaal

Photo Credit: Millennial travelers look to get a lot out of their vacations and hotel stays, and are a demanding bunch as hotel brands in North America are finding out. Holiday Inn

Skift Take

Hey, it isn't all about refurbishing the hotel lobby and placing a touch-screen in there. Millennial guests demand great customer service from staff, and they will quickly sour on a hotel if the staff isn't up to par.

Despite all of the rhetoric about lifestyle-hotel brands and big chains going all-out to capture the allegiances of Millennial travelers, they are proving to be more critical of their hotel stays than other guests, especially if it is the first time they have experienced a specific hotel brand. That was one of the findings in the J.D. Power 2014 North America Hotel Guest Satisfaction Index Study. The survey, based on responses gathered from June 2013 to May 2014 from 67,000 hotel guests in North America, found that Mi

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