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Airbnb's New Logo and Website Want You to Feel Belonging

Jason Clampet photo
Jason Clampet

Photo Credit: Airbnb's new logo is meant to represent people, places, love, and Airbnb.  Airbnb

Skift Take

Airbnb has always been a leader in design, which is why we're not surprised by the site redesign but are shocked by the lousy logo.

Airbnb, the vacation and short-term rental site that was arguably already one of the best-designed websites in travel today revealed a redesign of its website and mobile apps, as well as a new logo. From a morning-show like set built in the original apartment where the service launched, Airbnb's leaders used a streaming online broadcast to share the ideas behind the redesign to a select set of over 12,000 users. CEO Brian Chesky spoke of the feelings, emotion

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