Tripadvisor Buys Tours Online Booking Provider Viator For $200 Million
Photo Caption: Viator, now part of TripAdvisor family.
Skift Take
Tripadvisor has been dancing around tours and activities for a while, as it is a natural fit for it, and with Viator, it makes its first large foray into it.
Breaking: Tripadvisor has made its first large acquisition in a long time, one that was overdue: it has acquired online tours and activities booking provider Viator, for $200 million, most of it in cash.
Upon closing, expected in third quarter of this year, Viator will be Tripadvisor's fourth acquisition in 2014, following lafourchette, Tripbod, and Vacation Home Rentals.
Founded in 1995, Viator raised about $20 million in funding in its long existence. The company will stay as a standalone site, and for now, it looks like the current CEO Barrie Seidenberg will be staying. The company has more than 250 employees who will continue to w
