Using Smart Ad Tech to Reach the New Silent Traveler
Photo Credit: Mobile-only checkin from Air Canada. Flickr / mroach
Skift Take
The silent traveler is the travel consumer who turns to their mobile devices first, seeking solution to in-trip challenges that used to be the primary domain of customer- service staff. We look at the important opportunities they now present to travel brands that can adapt to their dynamic and evolving expectations.
Earlier this month, we released our new report, “The Rise of the Silent Traveler: Reaching Out to the Mobile-First Travel Consumer” on the new generation of mobile first consumers, and how travel brands need to understand their needs.
Below is a short extract. Get the full report to understand this new trend.
When we talk about placing digital ads on the screens of travelers at the right time and in the right place, we're typically talking about that happening during the planning stages of a traveler's trip. But the u