Subscribe
Login
Hotels

The Coming Robot-ification of Hospitality Is Near

Samantha Shankman

Photo Credit: A guest interacts with Aloft Hotels' new "Botlr." Aloft Hotels

Skift Take

Robots won't "free up" human talent as much as they will replace it when they prove to be more labor efficient and cost effective.

Although making employees sing and dance for tips worked for Coldstone Creamery, it'd probably meet more backlash in the hospitality industry. That's why Starwood's Aloft brand is employing a robot for the job instead. The "Boltr" named A.L.O. will deliver room service, aid the check-in process during rush periods, and moveÂ

Hotel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest hotel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login