Last-Minute Hotel Bookers Prove More Moderate Than Spontaneous
Photo Credit: HotelTonight organizes its inventory into categories like the "Hip" one seen in this image. HotelTonight
Skift Take
HotelTonight's marketing team likes to play up spontaneity as a prime booking motivator, but this data suggests that users are in need of reasonably priced rooms without the bells and whistles.
