Interview: TripAdvisor CEO on Building the Perfect Trip
Photo Credit: CEO Stephen Kaufer. Tripadvisor
Skift Take
Anytime you can talk to TripAdvisor CEO Stephen Kaufer and the discussion ranges from "Mr. Sharples" at HomeAway to William Shatner, the Trivago Guy and the co-existence of the mobile Web and mobile apps, it is a very interesting conversation.
Editor’s Note: Skift is publishing a series of interviews with online travel CEOs talking about the Future of Travel Booking, and the evolving habits and device preferences of travel consumers. Check out all the interviews as they come out here.
TripAdvisor touts itself as the world's largest travel company. With its more than 170 million user reviews and opinions, and array of portfolio companies and products ranging from SeatGuru for flights to Hotel Shopper and now Viator for tours and Lafourchette for dining reservations, TripAdvisor can influence travelers' plans in nearly every part of the journey.
Skift discussed the future of travel booking with TripAdvisor co-founder and CEO Stephen Kaufer, and along the way Kaufer touched on the company's recent acquisitions, direct-booking initiatives and mobile, the company's TV advertising campaign, and vacation rentals, among other topics.
An edited version of the discussion follows:
Skift: With the acquisitions of Viato
