Tourism PR Professionals Say How Social Media Changed Their Jobs
Photo Credit: PR professionals now regularly work with Instagram influencers like mommyshorts to spread messaging about destinations through their accounts. Instagram
Skift Take
Some of these changes are more obvious, but bringing PR into paid advertising is an interesting insight that other destinations likely see happening too.
As social media became more mainstream over the past five years, many public relations (PR) professionals now feel it’s easier to connect with journalists.
For some, job descriptions pivoted towards being a marketer as well as a communicator to the press and consumers.
“I think we still have our PR role, but social is also a forefront of our communications. But we still need to work with media partners to help extend brand messaging,” said Michael Ni, a digital strategist for Hawaii’s Visitors and Convention Bureau (CVB).
Ni started his PR career in 2005, before social media was on most people’s radars, and gradually transitioned into the digital and social realm. His position at Hawaii’s CVB now involves working on paid advertisin
