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Media and PR

Best Travel Ads This Week: An Unconventional Marketing Approach

Samantha Shankman

Photo Credit: A family vacation told from a teddy bear's point of view in the latest Thomson Holidays' ad. YouTube / Thomson Holidays

Skift Take

Brands willing to take a chance and a new perspective to reach their audience very often succeed by giving their customers content that they can relate to rather than tolerate.

This week's travel brands approach marketing with an eye for creativity and a knack for speaking to their intended audience in an effective and fun way. Integrating social media into video ads, making a teddy bear the star and turning out a psychedelic music video are a taste of what's ahead. FOR ALL OF OUR SKIFTADS OF

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