Starwood Launches Keyless Mobile Entry at Some U.S. and Asian Properties


Skift Take

The keyless entry system has been long-awaited for the industry. With a successful beta test, let's hope Starwood's system continues impressing guests. It will also be interesting to see how many guests bypass reception completely upon arriving at hotels and how many still stop to notify the hotel that they've arrived.

For some Starwood Hotels and Resorts guests, starting this week they'll no longer have to worry if they've remembered their room keys as they leave a property. If they have a smartphone in hand, they'll have their key as well. On Wednesday, SPG Keyless goes live at Element and W Hotels around the world and is the first keyless entry system for the industry. SPG Keyless, powered by the SPG app, enables guests to bypass the front desk at properties where its available and go directly to their rooms. Guests then unlock their rooms with a simple tap of their smartphones. The system works by SPG guests registering their phone