Viator to Aggressively Expand Tours and Activities Options
Skift Take
Viator discussed getting more comprehensive before the TripAdvisor acquisition, but it is clear that TripAdvisor wants Viator to emphasize scaling the business.
Just three months in the TripAdvisor fold and tours and activities provider Viator is taking a step away from its curation bent and plans on aggressively adding suppliers in 2015.
Barrie Seidenberg, CEO of Viator, which TripAdvisor acquired for $192 million in August, tells Skift that Viator is moving to an "open listings platform" to accelerate the growth of its tours and activities choices.
Tours and activities companies can sign up for free to be listed on TripAdvisor and Viator.com.
"Viator is now
