Skift Forum Video: Southwest’s CMO on the Right Way to Brand an Airline
Photo Credit: Kevin Krone, Chief Marketing Officer of Southwest, at the Skift Global Forum in New York City on October 9, 2014. Skift
Skift Take
Despite its size, Southwest is more capable of delivering a consistent brand and user experience -- mainly for good, but sometimes for bad -- than any other major airline in the U.S.
