Best Travel Ads This Week: Airlines Evoke Emotion

Samantha Shankman

November 21st, 2014 at 7:00 AM EST

Photo Credit: Turkish Airlines' latest video celebrates its sponsorship of Olympique de Marseilles. YouTube / Turkish Airlines

Skift Take

Travel marketers are becoming more savvy at relaying emotion than product, whether than be a place or airplane seat, in a bid to attract aspirational customers.

Airlines are finally following in hotels' footsteps and transforming themselves, or at least their marketing messages, into lifestyle brands that focus more on concepts of passion, wonder, style and love than the logistics of getting from point A to B. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE. KLM loves to surprise its passengers onboard and then use that vi

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