The Content Marketing Strategy Behind Kimpton Hotels’ Website

Earlier this week we launched our latest report in our Skift Trends series, Content Marketing Strategies for Hospitality Brands. Below is an extract. Get the full report here to get ahead of this trend. Over the last decade, many of the boutique/design and smaller luxury hotel brands have been at the forefront of content marketing trends, mainly because they’ve always positioned themselves as lifestyle experiences. Hotel groups like Thompson, Kimpton, Joie de Vivre, and SBE rely on interesting online story narratives to help sell their on-property experience much more so than larger corporate brands during the consumer research phase. However, whatever these design-driven brands