The Best and Worst African Countries at Tourism Branding

African has recently been lauded as the next Asia, the next region in which tourism and hospitality companies will sprout up to cater to a growing number of inbound visitors that bring an economic boost alongside unintended environmental and geopolitical effects. One of the first steps to getting there; however, begins with image: The brands that African countries build and how potential visitors approach them. Only a handful of African countries; however, are effectively building a branding strategy and reaping the rewards of those efforts. This is according to Bloom Consulting, a Madrid-based consulting firm specializing in country branding, which each year ranks 193 countries on the econom