Lessons on Airline Branding From Southwest’s Top Marketing Officer
Photo Credit: Southwest Airlines' CMO Kevin Krone spoke at the Skift Global Forum. Skift
Skift Take
We may not love Southwest's new heart-centric approach to branding, but we're happy to see its planes get a new look.
Three low-cost carriers in the U.S. changed their branding within a span of 3 weeks this summer, but none were as complete as Southwest Airlines’.
See Southwest’s Chief Marketing Officer Kevin Krone’s presentation and his talk with leading travel analyst Henry Harteveldt:
The carrier has always stood out from its rivals by having a consistent look and feel across all of its products — you have only 5 types of very similar Boeing 737s to choose from — which made a big change a big risk.
But it was due of an update, as Krone argued at the Skift Global Forum. “Sometimes people want to signal a difference,” he told the audience.
Get Updates on Skift Global Forum 2015 on Oct. 14 & 15 in Brooklyn, NY
Jet Stream keeps you ahead of the fast-moving world of global airlines.
Get it in your inbox every Saturday.
By submitting this form, you agree to receive email communication from Skift.