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Best Travel Ads This Week: Destinations Tells Travelers to Let Loose

Samantha Shankman

Photo Credit: Hawaii's new ad campaign shows what happens when visitors open themselves up to locals and adventure.  YouTube / Hawaii Visitors and Convention Bureau

Skift Take

When even destinations are telling visitors to put down the technology, it must mean that most are missing out on authentic experiences by seeing it through a lens of their phone or preconceived notions.

Travelers are rarely in need of information these days with the research available to them online before a trip, the real-time updates streaming from their smartphones and the minute-by-minute replays they can relive through photos once they get home. But is that really travel? Destinations encourage travelers to let go of their devices and itineraries and actually explore i

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