Qatar Airways Enlists Messi, Suarez and Neymar for New Ad Campaign
Photo Credit: Qatar Airways Group CEO His Excellency Mr. Akbar Al Baker and Vice President Economic and Strategic Area of FC Barcelona Mr. Javier Faus with two of FCB’s First Team players, Gerard Piqué and Neymar Jr at a press conference. Flickr / Qatar Airways
Skift Take
Sports sponsorships have become one of the most popular ways that global carriers spread their brand name and build affinity far and wide. Qatar Airways doubling down on this strategy as it continues its network growth.
Qatar Airways today launched a new marketing campaign in support of a three-year partnership between the airline and Spanish football team FC Barcelona.
As part of the campaign, a new TV spot was released as a follow-up to the airline’s first viral hit The Land of Barcelona, which depicted a world run by FC Barcelona players inclu
