Hotels’ College Recruitment Strategies Go Beyond Hospitality Students
Photo Credit: A college career fair. Flickr / Public Information Office
Skift Take
Hotels now view college recruiting events as marketing opportunities just as much as hiring opportunities as well as ways to bridge the gap between industries and incentivize business students interested in hospitality careers.
Hospitality students still symbolize the bullseye on hotels' dartboards at college recruiting events while business fields continue growing more desirable to hoteliers on campuses, the result of better communication of how a hotel career transgresses a post at the front desk.
The past few years saw finance, information technology (IT) and other business disciplines cross hotels' radars more so than before the recession, as students who weren't considering hospitality business careers saw opportunities in the sector, say recruiting departments at Hilton, Hyatt and Wyndham.
"In prior years, we would spend a lot of time explaining to a finance or IT major that hospitality h
