Why Data Breaches in Travel Can’t Be Ignored
Skift Take
As online security is becoming a growing concern for consumers, it's no longer enough for travel brands to rely solely on third-party payment services like PayPal or Google Checkout. Travel shoppers crave security at every touch point -- from the booking engine to the front desk.
Today’s cyber-criminals are finding new and increasingly-sophisticated ways of stealing sensitive customer data from hotel websites, systems, and mobile platforms – even at a hotel’s front desk.
And what could a security breach of a hotel’s systems or that of their partners lead to? Investigations, serious damage to their reputation, and loss of consumer trust, to name but a few immediate consequences – not to mention thousands of dollars in penalties and fines.
Hotels need to ask themselves: What if it was my hotel guests’ data that was hacked into?
Let's look at the stats
More than 148 million travellers today use the Internet to make reservations for their hotels, tours and activities – totalling 57 percent of all travel reservations made each year. A whopping 74 percent of travellers from the U.S., alone, make use of credit cards while travelling – citing conveni
