The Data People Surrender to Use Their Favorite Travel Apps
Photo Credit: Uber's app in New York City. Skift
Skift Take
Consumers are sharing more personal data than ever before through mobile apps and a growing number of digital partnerships is making that data available to a growing number of related travel companies.
Between booking yurts on Airbnb through an iPhone to tracking traffic in real-time on Waze, mobile apps have completely changed the way we travel.
A broad range of apps offering services from searching to booking on-the-go provides unparalleled convenience, especially as companies integrate their services so travelers can jump directly from a United app to an Uber reservation or book Airbnb listings directly through Concur's mobile app.
However, consumers are also providing more data to these services than ever before and it's never been more at risk as these companies integrate their services and share our personal information to both improve their own services and prove their value to one another.
For example, just this Friday Uber belatedly revealed that personal information from approximately 50,000 of its drivers had been stolen in 2014.
The most recent partnership to simultaneously benefit frequent travelers and the companies sharing their information came last w
