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Gogo Wi-Fi Gets More Expensive But Free In-Flight Internet Models Emerge

Dennis Schaal photo
Dennis Schaal

Photo Credit: Gogo's flying lab is a Boeing 737. Gogo's engineers regularly sit in first class seats and use multiple laptops to test onboard Wi-Fi. Gogo

Skift Take

Airlines such as Delta and JetBlue are finding ways to offer free Wi-Fi products to their customers and that could become the norm as in-flight Wi-Fi becomes pervasive.

Gogo Inc., like other in-flight Wi-Fi providers, faces capacity constraints -- too many passengers trying to get online with too-little bandwidth -- so it has a coping solution: raise rates to discourage usage. Gogo CEO Michael Small said today that's why the company's average revenue per passenger session rose more than $1 in the fourth quarter of 2014. Considering the fact that some Gogo customers, such as Delta, offer some Wi-Fi entertainment products that are free, it is certain that many paying airline passengers saw their rates rise a lot more than a

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