Is Travel Metasearch Still Sizzling?
Photo Credit: The Trivago guy is still going, at least. Trivago
Skift Take
While the blurring of the lines between metasearch sites and online travel agencies is taking place, there are legions of critics and boycotters, including some major online travel agencies, airlines and hotel groups.
Recently, we came out with a report in our Skift Trends series, The State of Travel Metasearch in 2015. Below is an extract.
Get the full report here to get ahead of this trend.
There was so much interest in, and growth among, travel metasearch companies in 2013 and into 2014 after two big public companies, the Priceline Group and Expedia Inc., acquired metasearch sites Kayak and Trivago, respectively, that it is important to consider whether metasearch has maintained or even accelerated that momentum.
To the extent that it is quantifiable, the answer seems to be
