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Hotels

U.S. Hotel Rates Rise as Room Demand and Revenue Hit All-Time Highs

Dan Peltier

Photo Credit: Courtyard by Marrriott is among the brands building the most new rooms in the U.S. this year.  Flickr / Mike Mozart

Skift Take

It's still a great time to find hotel deals, it just may be more difficult in some cities like Miami or Boston where average daily rates have increased the most.

U.S. hotels can't keep up with room demand and that's causing them to see lower occupancy increases as average daily rates and revenues continue climbing, hotel data company STR found. Room occupancy and supply saw the smallest year-over-year increases for February compared with other indicators given that demand is growing faster than the number of available rooms. STR said rising average daily rates will drive revenues the most this year as hotels wait for more properties to open to help year-over-year occ

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