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Online Travel

Mobile Devices Now Generate 25 Percent of All Digital Travel Transactions in the U.S.

Rafat Ali photo
Rafat Ali

Photo Credit: The future-forwrd thinker could argue that this should read "#1." Criteo

Skift Take

Your customers are here on mobile, that's given now, but a lot more work needs to be done on optimization and conversion to ease the process of buying. That's true in every sector, and even more so in rampantly promiscuous environment of travel.

These four charts, below, from ad tech company Criteo's latest quarterly "State of Mobile Commerce" report explain it all. According to the latest report from Q1 this year, mobile commerce (including tablets) is growing like weeds, everywhere. Mobile is now 29% of e-commerce transactions in the U.S. and 34% globally. By the end of 2015, mobile share is forecast to reach 33% in the U.S. and 40% globally. Travel is one of the early adopter sectors in mobile e-commerce, and it is the third largest sector in U.S., according to Criteo data. Mobile acc

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