American Airlines Ups the Premium Passenger Ante With Points Promotion


Skift Take

American knows that it's possible to both rethink loyalty and keep people loyal at the same time.

It's been an interesting year for premium domestic passengers as American, Delta, and United all try to jostle in front of one another in an attempt to be the prettiest princess on the block. The winner of the prize gets the most business from premium passengers, the crown jewel in the tiara of legacy airlines. The battle actually got started a few years back with the transcontinental premium cabin arms race. United's Premi