Building Disney's MyMagic+ Band: Insight's From Fast Company's Report

Skift Take

Making magic gets messy from time to time.

The most popular wearable functioning in the world right now isn't the iPhone, it's Walt Disney World Resort's MyMagic+ band at the company's theme parks in Florida. It doesn't tell time or load apps, but it allows guests to pay for anything from a souvenir in a shop to a can of soda to a full dinner, and gives them access to theme parks, faster lines, and their hotel room too. On the back end, Disney can even track movement so that it learns more about crowd movements at i

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