The Future of Social Media and Content Marketing for All-Inclusive Resorts

Last month we launched a new FREE Skift Trends Report, The Evolution of the All-Inclusive Resort, brought to you in partnership with Club Med. Below is an extract from it, download the full report for free, to get the ALL-INCLUSIVE goodness. Speaking with representatives from all of the major all-inclusive brands in this report, they all say that digital brand communications, social media and the rise of digital bookings are impacting the industry at a rising rate year over year. Here are some of their comments regarding that below. Alex Zozaya, CEO, AMResorts: “AMResorts consistently uses social media marketing and digital mediums for brand awareness and as a customer service tool for our guests. It allows us to connect with the right people and develop a database of clientele to deploy strategic marketing campaigns. Leveraging these platforms has become an integral part of our campaigns, and we are always looking for new ways to integrate them more. For example, incr