New Trends Report: Evolution of Local in Hospitality in 2015
Skift Take
Hotels are promoting and engaging their local communities and partnering with a growing array of local independent businesses in an effort to create more options for travelers seeking “authentic” experiences.
Today we are launching the latest report in our Skift Trends Reports service, Evolution of Local in Hospitality in 2015.
The demand for the proverbial “local authentic travel experience” pervades every sector in hospitality and tourism. That demand is now driving large hotel companies to develop new brands and more sophisticated partnerships, new marketing and branding initiatives, and new business models to differentiate themselves and deliver experiences tha
